Every child deserves a good start in life. This includes mastering the ability to roll, crawl, and stand. After your child start walking, it's time to start buying children's shoes. While several brands of children's shoes are available, one of the best choices is Start Rite.
Although many footwear companies have a long history, Start Rite's has one of the longest ones. Its history dates back to 1972. That's when the modern shoemaking business started in Norwich, UK. In fact, it's still the location of Start Rite's headquarters today.
A leatherworker named James Smith is responsible for inventing several innovations that revolutionised the shoe industry. Smith was the first shoemaker to offer ready-to-wear footwear to a large group of potential customers. This revolutionized the shoe industry, including footwear for children.
Throughout its history, Start Rite provided the shoe industry with several other innovations. During the 1800s, Charles Winter became the first shoemaker to produce footwear via a sewing machine. James Southall, the grandson of Charles Winter, later developed children's shoes that were distinctly different from those designed for adults. The focus was particularly on the goal of designing shoes to limit the damage to children's feet during their day-to-day lives.
In the early 1920s, a shoe retailer first used the name "Start Rite." By the 1940s, the demand for Start Rite shoes was so high that the number of units issued to retailers was limited. Then approximately a decade later (in 1952) start rite footwear was limited to children's shoes. During this era, the company introduced several innovations in the world of children's footwear. That included shoes that complemented the shape of children's feet, and a structure that aided in maintaining a child's growth and balance. Three years later, Queen Elizabeth granted Start Rite with the Royal Warrant.
By the mid-1960s, the company had become so lucrative that the Southall family decided to register "Start Rite" as a trademark. This marked the birth of the company's modern era. From 1989-2003, the company received its second Royal Warrant. Amazingly, the UK's Royal family has worn more than 1,500 pairs of shoes from Start Rite!
Throughout the 1990s, Start Rite footwear continued to be an innovator in the world of children's footwear. In the late 1997s, they introduced shoes that they had designed for young grade-school children. Furthermore, the company introduced new lines of shoes that provided parents with more stylish options.
Since the turn of the 21st century, the company has continued to manufacture state-of-the-art shoes for children. It continues to meet the footwear needs of children. The company's shoes are now available in more than 400 retailers throughout the UK and worldwide. For example, they became the first brand of children's fitted footwear to offer its shoes online. The company strives to remain a leader in the world of children's footwear.
Parents want their children to start life on the right foot. One way to help achieve that goal is through quality footwear from Start Rite. It's the right choice for your children's start in life!
Charlotte Wilson has been sharing her experience with various fashion brands and retail stores such as online shoes retailer Sarenza UK, through writing for over 10 years. To view a range of fashionable footwear including the Start Rite collection, visit the Sarenza website.
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